Most likely, you found your way to this blog because of Facebook. No doubt Facebook has changed your life and has had major impact on how we connect around the world … from playing a part in the overthrowing of a government in Egypt to helping Grandma keep up with all the latest developments of her grandkids in other states. But have you considered the impact it has had on the lives of dogs?

Consider the amount of time it takes to get a dog adopted these days with the help of Facebook. One of the first things I do when I come into contact with a dog that needs a home is to pull out my phone and snap a picture … the cuter the better because my Facebook fans are suckers for a photogenic pooch! It only takes seconds to upload the picture and *bam* a dog who (sometimes desperately) needs a home has suddenly bounded onto the screens of more than a thousand people. Then, with a simple click, some of those thousands will share the pooch’s pic with more and before you know it, that pup has found his people.

I can’t speak to life pre-Facebook. My rescue isn’t that old. About the time I started up MWAR, Facebook was taking off, so I’ve been able to grow the rescue as Facebook has grown. But I’ve seen its power first hand. Take Lana, for example. I documented this Lhasa’s pregnancy on FB and within a week I had 26 applications from people hoping to adopt. All four of Lana’s puppies had found homes BEFORE they were even born.

The stories are countless: the 4 lab puppies from the KC pound that were scheduled to be put down … adopted within a week thanks to FB; the 4 standard poodles who all found homes within a few hours because of FB; the dozens of dogs who I don’t even have time to get to the vet before someone in FB land has seen them and put in an adoption application.

And it’s not just the dogs … it’s the very lifeblood of this rescue that depends on FB. Hit with a $1200 tax bill that I wasn’t expecting, I turned to Facebook to vent. I didn’t even ask for donations, but within 12 hours, people like you had donated over $1200 to keep the rescue running.

Calling Facebook a phenomenon in animal adoption is an understatement. FB is the most important tool to getting dogs adopted. MWAR’s online community influences every part of the rescue. More than 90% of our funding comes from what I would call our FB friends and more than 50% of our dogs are adopted to someone within our Facebook family. So, if there is one thing you can do to help more pets in need find the perfect fit … its to get back on Facebook and spread the word.